Video: How To Dress Well – “And It Was U”

December 13, 2012 No comments yet

Experimental R&B producer/singer Tom Krell aka How To Dress Well has unveiled the video for “And It Was U,”  my favourite cut off his excellent Total Loss album. Shot by Luke Gilford for Urban Outfitters, the video features a Messiah like figure, a segway and rag tag group of choreographed believers.

Krell recently sat down with the folks over at Urban Outfitters to discuss the video, and had a few choice words to describe the discussions leading to this video, including my favourite bit below.

“We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration.”

Check the video out above, and you can read the entire interview with Krell over Here.