Video: Dawn Richard – “Automatic”

June 19, 2012 No comments yet

Dawn Richard continues to forge ahead with her solo career. After wowing fans with the video for “Bombs,” the former Dirty Money songstress has returned with yet another thrilling visual for her new single, “Automatic.” Speaking previously about the video, Dawn said, “With ‘Automatic,’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”

Check out her journey to self-realization below:

Dawn Richard has once again done a phenomenal job of creating an engaging visual with limited resources. Although I would’ve liked to see more existence development of the rebellion storyline, Dawn still managed to prove why she is a force in the industry. Here’s hoping a label sees her potential, and gives her the backing she needs to build her fanbase.